What’s in a Brand? The History of Cattle Branding

The history of cattle branding is one that goes back many centuries and spans different cultures.

There are few parts of the cattle industry that are as recognizable as cattle branding, also called livestock branding, and the history of cattle branding is a fascinating one. If you’ve ever wondered ‘why do we brand cattle?’ then explore our topline summary of cattle branding history below.Read More


Drought Happens: Water, Irrigation Options, and More

Irrigation is important in farming because drought tends to sneak up on you.

In 1950, weather expert, H.P. Gillette, described drought as a “creeping phenomenon.” When you think about it, that’s a pretty accurate statement. Drought tends to sneak up on you. “Drought is different than other natural hazards,” explains Mark Svoboda, a climatologist and director of the National Drought Mitigation Center (NDMC) at the University of Nebraska, and one of the co-founders, as well as a former author, of the weekly U.S. Drought Monitor. “Tornadoes hit hard and leave, floods or hurricanes can last days, but then they’re gone, too. But droughts…they can take months to develop and then last for months or even years…and drought has a much larger spatial and temporal footprint.” In AgAmerica Lending’s latest article, we look at drought and why irrigation is important to agriculture. Read a summary of the article below.Read More


Choices in Irrigation: Understanding The Latest Options

Irrigation is an important topic, because Agriculture needs a lot of water—and the proof is in the numbers.

A 2012 report by the USDA, which included a U.S. Geological Survey (USGS), provides some eye-opening figures about the U.S. agriculture sector’s irrigation and water usage: According to the survey, which monitors water use by economic sector estimates, agriculture accounts for approximately 80 to 90 percent of U.S. consumptive* water use.Read More


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