Getting flowers for mom on Mother’s Day?

You may have the Southeast floriculture industry to thank for the bouquet or potted plant.

Mother’s Day is right around the corner, and that means the products of Southeast Floriculture will be greeting moms all over the U.S. in addition to cards and breakfast cooked by someone else. The floriculture industry thrives in the Southeast and other parts of the country, supplying the bouquets and potted plants that mothers receive on this occasion. Take a look at the floriculture industry , and a Mother’s Day special—carnations—below.

Floriculture Industry Overview

Floriculture’s flower farming can take place just about anywhere in the country thanks to technology like greenhouses and cold frames. However, the two states known for their sunshine and warm weather—California and Florida—still lead the country’s floriculture industry in production. According to the Agricultural Marketing Resource Center (AgMRC), the wholesale floriculture crops of The Golden State and The Sunshine State together accounted for 49 percent of the industry’s $4.37 billion in sales in 2015.

California’s floriculture crops were valued at $1.08 billion in 2015. Florida, with a 12 percent increase from 2014 to 2015, saw $1.03 billion in the wholesale value of floriculture crops. Other states with significant contributions to the industry include Illinois, Maryland, Michigan, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Texas, and Washington.

Mother’s Day and Floriculture Across the U.S.

Mother’s Day arrives alongside spring, so giving plants as gifts for mom is only natural. What kind of greenery you buy for mom might depend on where your verdant present originated. According to the USDA’s 2015 Floriculture Crops Summary, if you bought mom cut flowers, they were likely grown in California, as that state grows approximately 78 percent of the country’s cut flowers.

Turning to Southeastern floriculture, your gift of foliage plants likely originated in Florida, as that state grows about 76 percent of the nation’s foliage plants. It’s a toss-up if you purchased potted flowering plants, as California grows 34 percent and Florida grows 24 percent of the nation’s potted flowering plants.

A Look at Carnations

Carnations are a popular cut flower, especially for Mother’s Day. According to the AGOA Strategy and Action Plan – End Market Analysis that studied the U.S. Flower Market to look for import opportunities for East African countries, most carnations are imported. Citing 2017 ITC Maps, the report maintains that 95 percent of the U.S. demand for carnations from 2012 to 2016 was met by imports from Columbia, Ecuador, Mexico, and the Netherlands. Such is the case for many popular cut flowers, such as chrysanthemums, Lillies, orchids, and Gerber daisies.

However, the study analysis does share that cut flower growers in the U.S. have seized the opportunities presented by the “Grown Locally” movement to launch an aggressive campaign to promote domestic cut flowers. Look for “Fresh From Florida” designations or “Georgia Grown” brand messages on the flowers you choose to buy for mom, and support local Floriculturists.

AgAmerica supports buying locally when it comes to ag products of all kinds, including from the floriculture industry. See how else we support agriculture with our custom loan products, and discuss how we can help grow your agribusiness, by contacting one of our helpful team members today.