How 2020 Events Have Shaped the U.S. Turkey Market

Thanksgiving is going to look a lot different for many this year—including American turkey farmers.

The recent resurgence in COVID-19 cases is anticipated to lead to a sharp reduction in large family gatherings. As people may be more apprehensive to travel for the holidays or attend larger events, consumer behavior is shifting in an unpredictable way and turkey farmers are having to adapt to meet the changing demand.Read More

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(Infographic) The U.S. Farm Labor Shortage

The impact of the farm labor shortage on U.S. agriculture.

As of 2016, hired farm workers made up 35.3 percent of the total hours worked on a farming operation, second only to the principal operator. These workers perform essential daily tasks needed to keep a successful farm running, such as caring for livestock, working in the fields, and maintaining farm machinery. As the population of farm labor continues to decline, primary operators are feeling the pressure to find alternative solutions to keep up with production for the growing demand of fresh produce.

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2020 Cattle Industry Convention and NCBA Trade Show Recap

Learn what important topics were discussed during this year’s Cattle Industry Convention and NCBA Trade Show.

The 27th Annual Cattle Industry Convention and NCBA Trade Show took place in February in San Antonio, Texas. The convention was comprised of over 7,500 attendees and 350 exhibitors, and offered workshops and educational sessions, award ceremonies, and decision-making opportunities for the attendees. In this recap, we discuss the topics of interest, highlights of the convention, and the keynote speech from United States Secretary of Agriculture, Sonny Perdue.

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The Facts Behind Michelob ULTRA’s Pure Gold “6 for 6-pack” Super Bowl 2020 Commercial

Michelob ULTRA’s Pure Gold “6 for 6-pack” Program Aims to Bring Organic to the Forefront

Michelob ULTRA launched its new USDA-certified organic beer, Pure Gold, last week and promoted it in a 60-second advertisement during Super Bowl LIV this past Sunday. This program stemmed from the company’s 2019 initiative, “Contract for Change”, which are three to six-year contracts offering premiums for transitioning to organic barley.

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AFBF Recap: What Was Discussed at This Year’s Conference

Learn what hot topics in agriculture were discussed during this year’s American Farm Bureau Federation convention.

The American Farm Bureau Federation (AFBF) held their 101st annual convention and trade show in Austin, Texas on January 17-22, 2020. The conference included educational workshops on trending ag topics and cutting-edge innovation in agriculture, a tradeshow floor with prominent exhibitors, and the much anticipated keynote address from President Donald Trump.

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How Programs are Helping New Farmers Overcome Beginning Farm Challenges

Learn what resources are available to help start a farm.

Historically, multi-generational farm operations have largely represented U.S. agriculture—most operators continuing on the traditions of their parents and grandparents. Indeed, there are several new farmers who are entering into the industry without a family legacy or inherited land to get them started. These beginning farmers bring fresh passion and enthusiasm to their endeavors and are a valuable part of the ag community.

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Unpacking the 2018 Farm Bill

Legislation with a long history addresses modern farm issues.

The 2018 Farm Bill plays as much of an essential role today, as the first bill’s introduction 86 years ago during the Great Depression. On December 20, 2018, President Trump signed the 2018 Farm Bill, formally known as the Agriculture Improvement Act of 2018. The majority (80 percent) of this $867 billion legislation funds the Supplemental Nutrition Assistance Program, commonly referred to as food stamps. The other 20 percent directly impacts farming.

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