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Top Five Consumer Behavior Shifts in 2020

Farmers and ranchers have shown remarkable tenacity as they’ve adapted to historic disruption.

This year has been one filled with exceptional events and challenges for American farmers, ranging from logistical bottlenecks on our nation’s food supply to a global pandemic impacting the lives of more than 13 million Americans.Read More

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How 2020 Events Have Shaped the U.S. Turkey Market

Thanksgiving is going to look a lot different for many this year—including American turkey farmers.

The recent resurgence in COVID-19 cases is anticipated to lead to a sharp reduction in large family gatherings. As people may be more apprehensive to travel for the holidays or attend larger events, consumer behavior is shifting in an unpredictable way and turkey farmers are having to adapt to meet the changing demand.Read More

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Benefits of On-Farm Crop Storage

U.S. crop production is growing and farm storage needs to grow with it.

Crop storage is a perpetual balancing act each year for American farmers and 2020 is no exception. The importance of a strong and resilient domestic food supply is at the forefront of this year with on-farm crop storage a vital component of its fruition.

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Best Cover Crops for Each U.S. Region

What are cover crops and how can they benefit your ag operation?

Plants are considered cover crops when they are used to protect and replenish soil. Cover cropping systems have been around for decades but have grown in popularity as more research is done regarding its many benefits. Further research has also reiterated the importance of taking regional differences into consideration during the implementation process.

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Key Agricultural Policy Issues for 2020 Election

What issues matter most this year for American farmers and where does each administration stand?

Nearly 70 percent of Americans believe the 2020 presidential election will be the most important election in their lifetime, according to a recent poll. This year’s election is shaping up to be one of the most historic elections in U.S. history and agriculture is central to many key issues.Read More

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Farm Budgeting and Risk Management

Farming is an industry of abundant reward yet frequent risks.

The unpredictability of the agricultural industry combined with its essentiality makes it both volatile and steady in nature. Farmers have the freedom to be their own boss, are an integral part of society, and can rest assured knowing that their work will always be needed. However, with this freedom and sense of purpose come unforeseen roadblocks—many of which are outside a farmer’s control.Read More

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Managing Farm Stress in a Hazy Economy

How is COVID-19 affecting the mental wellbeing of American farmers and ranchers?

October 10th marks World Mental Health Day, while 2020 marks a year where our collective mental health has taken a vehement beating. As a particularly arduous industry both physically and mentally, farmer and rancher mental health has been hit especially hard this year.Read More

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2020 Fall Harvesting Season: Agritourism and COVID-19

Fall harvest season comes with a new set of challenges this year for U.S. agriculture.

The season of festivals and sweater weather is upon us, but annual fall events in 2020 will likely look considerably different than years prior. This year, there may still be pumpkin patches and family gatherings but with it will also come masks, hand sanitizer, and frequent temperature checks.Read More

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