The Facts Behind Michelob ULTRA’s Pure Gold “6 for 6-pack” Super Bowl 2020 Commercial

Michelob ULTRA’s Pure Gold “6 for 6-pack” Program Aims to Bring Organic to the Forefront

Michelob ULTRA launched its new USDA-certified organic beer, Pure Gold, last week and promoted it in a 60-second advertisement during Super Bowl LIV this past Sunday. This program stemmed from the company’s 2019 initiative, “Contract for Change”, which are three to six-year contracts offering premiums for transitioning to organic barley.

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Impacts of Natural Disasters on California Farming

Meet Jamie Johnson

West Coast surfer and California avocado rancher, Jamie Johnson, has spent the greater part of his adult years cultivating his love for the land. As a fourth-generation farmer, it was Jamie’s grandfather and great-grandfather who first shared this honorable way of life. As seen in our documentary Jamie Johnson: An American Farmer, Jamie’s first memories of farming began out in the avocado fields as a boy, watching his grandfather touch and closely examine each tree. “Do you have to touch every tree, Grandpa?” He would ask.

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AFBF Recap: What Was Discussed at This Year’s Conference

Learn what hot topics in agriculture were discussed during this year’s American Farm Bureau Federation convention.

The American Farm Bureau Federation (AFBF) held their 101st annual convention and trade show in Austin, Texas on January 17-22, 2020. The conference included educational workshops on trending ag topics and cutting-edge innovation in agriculture, a tradeshow floor with prominent exhibitors, and the much anticipated keynote address from President Donald Trump.

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Three Generations of Texas Farmers

Three Generations of Texas Farmers and the Lessons Behind the Growth of their Family Farm

The Sandy Country series first introduced the touching story of Lanny and Rita Bezner and the journey they took to build their family-operated farm, 3B Farms. The video takes a glimpse into the 16,000-acre Texas operation that grows corn, wheat, alfalfa, watermelons, and grain sorghum, in addition to an expansive livestock operation that includes more than 8,500 head of cattle.

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