AgAmerica Lending loved showing off some local talent at this year’s Sunbelt Ag Expo. We brought some of our own ag heritage with a group of whip crackers; it’s a rodeo art that involves the use of one or two whips to perform routines, make rhythms with the whip cracks and perform stunts like popping balloons and snuffing out candles. It arose out of Florida’s beef cattle industry, whereby Florida cattlemen would use whips to herd beef cattle on drives across the state. It’s a proud part of the Florida agriculture heritage.
Our troupe of whip crackers were comprised of 18 year-old Florida state whip cracking-defending champion 18 year-old Cameron Cato, past state champion 17 year-old Ryan Waldman, and possible future state champions, 14 year-old Grayson Waldman and 12 year-old Josiah Waldman. The whip crackers performed at 9:15 a.m. and 12:45 p.m. all three days of the show at the Priefert Horse Arena stage.
In addition to twice-daily performances, AgAmerica Lending was able to offer expo attendees the chance to meet the whip crackers in person, watch demos, get autographs, and to pick up collectable trading cards featuring each young man’s info and stats. You can download and share the tradeable cards here online with your family and friends.
“Whip Cracking, like baseball, is a sport that takes great skill, years of practice, and passion for the tradition. These four young men are both athletes and entertainers— and that really comes to life in the dramatic photography we created for the sponsorship event. Each trading card features one of the Whip Crackers and lists his ‘performance stats’— similar to a baseball card,” said Phoebe Moll, AgAmerica’s VP Marketing Director.
AgAmerica Lending was happy to share some of our agriculture roots at the Sunbelt Ag Expo. We look forward to working with the country’s farmers and ranchers as we help agribusinesses big and small to grow and innovate with ag loans and ranch loans. We offer low interest rates, long amortizations, and outstanding 10-year line of credit.
VP, Director of Marketing
Phoebe joined the AgAmerica team in November 2014, bringing 12 years of professional brand management experience at BBDO, a global advertising agency.