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August 10, 2022

Tips for Selling at a Farmers Market 

In celebration of National Farmers Market Week, learn how selling at a farmers market can generate additional revenue streams and new connections with your community. 

In recent years, there has been an increasing interest in knowing where food comes from and buying directly from farmers. Supply chain disruptions worsened by the COVID-19 pandemic highlighted the importance of having a resilient local food supply.  

As a result, a growing number of people in the community are interested in hearing the stories behind their food and understanding how their food is produced. Farmers markets are excellent places to form connections with the community while engaging in direct-to-consumer selling.  

A rise in agricultural awareness is occurring, and farmers markets are a great way to stay at the forefront of this trend.  

Perks of Selling at a Farmers Market 

In the U.S., more than 150,000 producers sell directly to consumers and there are more than 8,600 farmers markets. 

Farmers markets act as a low-barrier entry point to reach your local community and expand the reach of your operation.  

“By cutting out middlemen, farmers receive more of our food dollars, shoppers receive the freshest and most flavorful food in their area, and local economies prosper.”

It’s also important to determine whether selling at a farmers market or selling directly from your farm is the best option for you. Each has its pros and cons. For instance, selling at an established farmers market provides access to more prospective customers, but you will likely have to pay a fee. On the other hand, starting a store at your farm can provide you more freedom, but it could be more difficult to attract customers right away. Some operations will host free educational classes and events to generate greater traffic directly to their operation.  

You can view a list of farmers markets in the U.S. here. 

Preparing to Sell at a Farmers Market 

There are many factors to consider when selling at a farmers market but taking your time to conduct research and plan strategically is essential. 

1. Choose Products Strategically 

Conduct local research to determine which commodities would sell the best and what the local community is interested in purchasing. 

In addition to the demand for specific commodities, determining which commodities grow the best in your region by season is also important. Speaking to other farmers in your area is a great way to obtain this information. 

Furthermore, selling unique produce that people usually can’t find in the grocery store is a good differentiator that encourages people to buy from you instead of the grocery store.  

2. Design a Compelling Display 

Use your creativity to design a standout farmers market stand. 

Doing research by visiting local farmers markets beforehand can provide inspiration for creating your display. When designing your display, it’s important that you include effective signage with clear pricing. Including branded promotional materials such as signage or pens with your farm’s name will help you build brand awareness so more people will recognize your farm.  

Offering complimentary samples of your products has been shown to generate greater sales. Additionally, including different recipes and ideas for preparation can also encourage people to buy your products. 

3. Share Your Story 

Share the unique story of your operation with customers

With a growing interest in supporting local farmers, there is a growing number of people who want to learn more about how their food is produced. Engaging with your community and sharing your passion for agriculture is a natural way of connecting with more customers and spreading the word about your farm.  

4. Talk to Other Farmers  

Embrace opportunities to meet other farmers and share ideas.  

While conducting research online is important, some things can only be learned by getting to know other farmers in your area and learning from their experiences. Because every area is different, it can be beneficial to meet with other local farmers and vendors to learn what has worked for them and what hasn’t. And it also gives you the opportunity to share your experiences with them.  

5. Spread the Word 

Ensure existing and potential customers know where to find you. 

Using social media to promote your farm is a great way to generate business at the farmers market. Effective ways to leverage social media include sharing pictures of your stand at the farmers market, engaging with customers, and doing giveaways. You can also have your social handles displayed on a sign or on flyers that you give out at your booth. 

In addition to using social media to promote your business, word-of-mouth marketing is another effective method of generating business. By giving your customers a positive experience, they are likely to recommend your business to their friends. 

Expand Your Reach with AgAmerica’s Flexible Operating Loans 

When planning to expand your reach, equipping yourself with flexible working capital to support new endeavors is key. With a singular focus on agriculture, AgAmerica has a unique understanding of the financing required to generate long-term success. We work closely with you to understand both your short-term and long-term business goals to build financial solutions that last. 

Explore AgAmerica’s working capital loans to level up your operation and increase immediate and future liquidity. 

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